Spend by Campaign
Impressions Share
Cost Efficiency (CPM vs Cost/ThruPlay)
Engagement Overview
Boosted Posts
Page BoostsThese are auto-created by Facebook when you boost posts from your Page. They are not structured Ads Manager campaigns and typically have less targeting control.
| Promoted Content | Spend | Impressions | Reach | Clicks | CPM |
|---|
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Spend by Age Group
Impressions by Age Group
Spend by Gender
Impressions by Gender
Age x Gender Breakdown
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Campaign Location Targeting Report
Performance by targeted location (geo-targeting set in campaigns)
Location Map — Views by Targeted Area
Circle size & color = impressions. Click a marker for details.
Maharashtra Division-wise Impressions
Locations are classified into 6 administrative divisions. Darker color = more impressions.
Impressions by Location
Views by Location
Location Performance Details
Top Regions by Impressions
Region Details
Overall Video Completion Funnel
Video Retention by Ad
Video Performance Details
Daily Spend Report
Day-by-day spending breakdown with cumulative totals
Daily Spend & Cumulative
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Spend Over Time
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Campaign Performance Review & Recommendations
Kissa Shuru Talkies - Facebook Ads Analysis
Based on data: Oct 11-31, 2025 & Mar 6-13, 2026 | Total Spend: ₹41,378 | 20 Active Days
What's Working Well
Video Campaigns (March) are highly cost-efficient
CPM dropped from ₹22-47 (Oct) to ₹7-8 (March) — a 3-4x improvement. Cost per ThruPlay is just ₹0.085.
Top Performing Creatives
| Post | Spend | Views | Cost/ThruPlay |
|---|---|---|---|
| "रविवार ठरला…" | ₹4,688 | 3.2L | ₹0.036 |
| "काल घरात चर्चा झाली…" | ₹4,290 | 2.5L | ₹0.056 |
| "तालुक्याला पिक्चर..." | ₹4,325 | 2.5L | ₹0.062 |
| "ग्रामीण भागात सिनेमा..." | ₹4,106 | 2.3L | ₹0.063 |
Location Targeting is effective
312 locations with active data across Maharashtra. Top locations (Karanja, Kamptee, Basmath) getting CPMs of ₹5-6 — very cheap reach in rural/tier-2 areas.
Age 25-34 is the sweet spot
38% of impressions, CPM ₹8.82, CTR 0.46%, Cost/ThruPlay ₹0.076.
Problem Areas
Boosted Posts are wasteful — ₹11,316 (27% of budget)
3 boosted posts spent ₹11,316 but got zero video views/thruplays. CPM ₹25-42 vs ₹7-8 for managed campaigns. The website promotion boost (₹8,563 alone) is the single biggest waste.
Very low CTR (0.54%)
People see videos but don't click. March phase even lower at 0.2%. Awareness is building but not driving action.
Video completion drops sharply
October campaigns had no video tracking
₹13,861 spent with zero thruplays/views recorded.
65+ age group is expensive
CPM ₹24.6 (3x average), Cost/ThruPlay ₹0.44 (5x average). Only 2.5% of impressions.
Uneven daily spending
Mar 10 (₹7,413) and Mar 11 (₹6,667) had massive spikes vs other days at ₹500-1,500.
Recommendations
Immediate Actions
Stop all Boosted Posts
Switch to Ads Manager only. Save 3-5x on CPM.
Double down on top 4 video creatives
Allocate more budget to the best performers listed above.
Exclude 65+ age group
Focus on 25-44 age range for optimal cost efficiency.
Kill underperformers
"मोबाईलवर मिळालेला सिनेमा" (₹0.42 CPT) and English "Benefits for Film Producers" (₹1,291, zero views).
Strategic Next Steps
Add CTA / landing page
CTR is very low, add clear call-to-action in videos.
Retarget video viewers
Create custom audiences from 50%+ viewers (~3.2L people). Run conversion campaigns.
Test shorter videos
15-30 second cuts to improve completion rates.
Consolidate locations
Focus on top 30-50 locations for higher frequency (currently 1.09).
Track conversions
Set up Facebook Pixel on kissashurutalkies.com.
Smooth daily budgets
Target ₹2,000-3,000/day for consistent delivery.
Budget Efficiency Score
March video campaigns perform well, but 27% of budget wasted on boosted posts. With the fixes recommended above, the same reach is possible for ~₹28,000 instead of ₹41,000.
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