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Spend by Age Group
Impressions by Age Group
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Impressions by Gender
Age x Gender Breakdown
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Campaign Location Targeting Report
Performance by targeted location (geo-targeting set in campaigns)
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Maharashtra Division-wise Impressions
Locations are classified into 6 administrative divisions. Darker color = more impressions.
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Daily Spend Report
Day-by-day spending breakdown with cumulative totals
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Campaign Performance Review & Recommendations
Kissa Shuru Talkies - Facebook Ads Analysis
Based on data: Mar 6-26, 2026 | Total Spend: ₹73,963 | 19 Active Days
What's Working Well
Managed campaigns are cost-efficient at scale
Managed campaigns deliver at CPM ₹11.06 and Cost/ThruPlay of ₹0.090. With ₹69,230 spent, they generated 62.6L impressions and 7.7L thruplays across 16 creatives.
Top Performing Creatives (by Cost/ThruPlay)
| Post | Spend | ThruPlays | Cost/ThruPlay |
|---|---|---|---|
| "रविवार ठरला…" | ₹6,009 | 1.88L | ₹0.032 |
| "गावात काहीतरी नवीन…" | ₹2,734 | 0.63L | ₹0.044 |
| "काल घरात चर्चा झाली…" | ₹4,290 | 0.81L | ₹0.053 |
| "तालुक्याला पिक्चर..." | ₹5,604 | 0.95L | ₹0.059 |
| "पूर्वीसारखी सिनेमाची मजा…" | ₹5,091 | 0.85L | ₹0.060 |
Maharashtra targeting is highly focused
98% of spend (₹72,500) concentrated in Maharashtra at CPM ₹11.46. Secondary reach in Madhya Pradesh (CPM ₹9.49), Gujarat (₹13.79), and Goa (₹8.13).
Age 25-34 is the sweet spot
39.8% of impressions, CPM ₹10.55, Cost/ThruPlay ₹0.094. Age 18-24 also efficient at CPM ₹8.18 and CPT ₹0.079 — the cheapest audience segment.
Problem Areas
CTA campaigns are expensive — ₹4,734 (6.4% of budget)
Website CTA spent ₹4,199 at CPM ₹22.00 (2x managed avg) with 7,852 clicks. Phone CTA spent ₹535 at CPM ₹45.30 (4x managed avg) with only 94 clicks. CTA serves a different goal but cost efficiency is much lower.
Very low CTR (0.39%)
People see videos but don't click. 60.0L reach but only 25,501 clicks. Awareness is building but not driving action.
Video completion drops sharply
High-spend creatives with poor ThruPlay efficiency
| Post | Spend | CPM | Cost/ThruPlay |
|---|---|---|---|
| "गुढीपाडव्याच्या…" | ₹8,374 | ₹41.98 | ₹1.77 |
| "गावात सिनेमा आला…" | ₹9,249 | ₹47.18 | ₹1.35 |
| "आता सिनेमा पाहणं…" | ₹5,035 | ₹44.46 | ₹1.03 |
| "तुमच्यासाठी योग्य Stick…" | ₹7,499 | ₹11.10 | ₹0.136 |
Top 3 spent ₹22,658 (31% of budget) at CPT ₹1.03-1.77 — these may be engagement/reach campaigns, not video views. Review their objectives.
65+ age group is expensive
CPM ₹18.32 (1.6x average), Cost/ThruPlay ₹0.087. Only 1.1% of impressions but still overpriced compared to 18-24 (CPM ₹8.18).
Extremely uneven daily spending
Spend ranges wildly: Mar 24 (₹18,423), Mar 10 (₹7,413) vs Mar 6 (₹534), Mar 16 (₹858). Average is ₹3,893/day but single-day spikes of 5x the average hurt optimization.
Recommendations
Immediate Actions
Pause Phone CTA, evaluate Website CTA
Phone CTA at CPM ₹45.30 with only 94 clicks should be paused immediately. Website CTA (₹4,199, 7,852 clicks, ₹0.53/click) is more reasonable — evaluate if clicks convert to actual visitors.
Double down on top 5 video creatives
"रविवार ठरला…" (CPT ₹0.032), "गावात काहीतरी…" (₹0.044), "काल घरात…" (₹0.053), "तालुक्याला…" (₹0.059), "पूर्वीसारखी…" (₹0.060). These deliver 10-50x better CPT than worst performers.
Review high-CPT campaigns (₹22,658 at risk)
"गुढीपाडव्या…" (CPT ₹1.77), "गावात सिनेमा…" (₹1.35), "आता सिनेमा पाहणं…" (₹1.03) — if these are engagement/reach campaigns, compare against their actual objectives. If video view campaigns, pause immediately.
Exclude 65+ age group
CPM ₹18.32 and CPT ₹0.087 — most expensive age segment. Focus budget on 18-34 age range where CPM is ₹8-11 and you get 52.6% of all impressions.
Strategic Next Steps
Optimize CTA campaigns for conversions
CTA ads are now running — website CTA got 7,852 clicks. Track actual conversions (calls, bookings) from these clicks. Add UTM parameters to measure website CTA effectiveness.
Retarget video viewers
Create custom audiences from 50%+ viewers (~4.7L people) and 75%+ viewers (~3.4L). Run conversion-focused campaigns to this warm audience.
Test shorter video cuts (15-30 sec)
Only 13.8% of viewers reach the 25% mark, and just 3.2% complete the video. Shorter edits can dramatically improve completion and message retention.
Smooth daily budgets to ₹3,000-5,000/day
Current spend swings from ₹534 to ₹18,423. Set consistent daily budgets for steady delivery and better algorithm optimization.
Increase frequency in top regions
Current frequency is just 1.06 — most people see the ad only once. Aim for 2-3x frequency in high-performing areas for better recall.
Set up Facebook Pixel for conversions
Track website visits and actions from kissashurutalkies.com to measure real ROI and enable conversion-optimized campaigns.
Budget Efficiency Score
Top 5 video creatives deliver CPT ₹0.032-0.060, but 31% of budget (₹22,658) goes to 3 high-CPT campaigns at ₹1.03-1.77. CTA ads add another ₹4,734 at 2-4x the managed CPM. Redirecting underperforming spend to proven creatives could deliver ~85L+ impressions instead of 64.6L from the same ₹74K budget.
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